More Magazine articles

The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.

With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through. 

What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?

Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.

“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

A new proposed structure, another Ofcom probe, a change in leadership… the ownership of The Daily Telegraph is a soap opera – and all in an election year.

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.

Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer’s publishing brands.

This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.