Watch: Context will rise again in publishing this year — Newsworks insight director
The Year Ahead 2024
“Context” is about to become fashionable in publishing again, according to Newsworks’ insight director, Heather Dansie.
Speaking to The Media Leader at The Year Ahead 2024, Dansie predicted that advertisers are going to be more thoughtful about where their ads appear in media this year, especially with cookies being deprecated on Google’s internet browser Chrome.
She said: “There may be a period where we, the industry, finds its feet on this, [but] I think it’s a really good thing from a publisher perspective, I think it’s absolutely great.
“Publishers with their first-party data, with their reach — they have absolute expertise when it comes to targeting and consumer understanding.”
The Year Ahead, hosted by The Media Leader and Adwanted Events, is an annual get-together for UK media and advertising’s most influential people.
