Being agile in media comms is always a requirement. But such extraordinary events like the Queen’s death require particularly agile planning.

Think about how you as a brand can help. Do not think about how you can sell.

Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.

When choosing your mix of media channels for your campaign, considering highly relevant context as well as the reach and size of the screen is crucial.

Digital audio can be turned on very quickly and brands without ad agencies can benefits audio vendors producing creative in-house.

If the Christmas period is crucial for your business, start your research and planning now to secure inventory, explains Nina Franck.

Measure what is key for each channel and don’t get led on by fancy metrics that don’t do anything for your media objective.

No one wins if you keep fighting an internal competition. It derails from the actual challenge at hand.

You’ve got a whole year of opportunities, not just January.

Adding one or more channels to your media mix can already help you increase your media ROI significantly.