Now is the time for change, urges Nina Franck.

Advertisers would be well-advised to treat the growing AVOD market as an opportunity akin to broadcast, not just digital.

Now that the SVODs are on BARB, we’ll really be able to see whether younger Netflix viewers are the ones that do not watch linear TV at all.

Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.

Being agile in media comms is always a requirement. But such extraordinary events like the Queen’s death require particularly agile planning.

Think about how you as a brand can help. Do not think about how you can sell.

Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.

When choosing your mix of media channels for your campaign, considering highly relevant context as well as the reach and size of the screen is crucial.

Digital audio can be turned on very quickly and brands without ad agencies can benefits audio vendors producing creative in-house.

If the Christmas period is crucial for your business, start your research and planning now to secure inventory, explains Nina Franck.