More Phil Rowley articles

Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom’s Phil Rowley predicts what we can expect from the new James Bond.

We need to rethink Artificial Intelligence’s use and power in our lives as humans are on course to hit a wall with innovation.

The Scaniverse prefers accuracy over fantasy.

3D cinema has had four attempts at establishing itself, but all have failed to stick. Why are some media tech doomed to unpopularity despite repeated attempts to foist them upon us?

You’re likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.