With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning

Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority.

The industry is currently at a critical inflection point.

Despite the sector’s bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.