With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning
Nick Swimer
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Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority.
The industry is currently at a critical inflection point.
Despite the sector’s bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.