The national campaign will also use Met Office data to dynamically trigger creative on roadside digital six-sheets
Mike Fletcher has been writing extensively about media and advertising trends since 2008. Prior to that, he was an editor at Haymarket Media Group for almost ten years. He currently runs his own content agency, Slippy Media, catering for a wide-range of client requirements, including editorial consultancy, social strategy, event photography, videography, reports, blogs and ghost-written material.
News UK has launched News Live, a standalone events business that will develop face-to-face, branded experiences
The survey, powered by Panelbase, was conducted to mark the one-year anniversary of the UK chapter of the Unstereotype Alliance