Hotly anticipated radio listening figures for the third quarter of this year will be released by Rajar tomorrow (28th October). The survey will feature the first published results since the suspension of the service in March 2020.
The suspension of all face-to-face market research last year, due to the coronavirus pandemic, prompted Rajar to undertake an extensive review to both enhance its methodology and to ensure the safe return of face-to-face surveys.
The new figures will use an enhanced methodology designed to equip stations with an even more robust insight into their audience.
In restarting the service, the first set of published results will include an extended Q3 sampling period to provide the most robust and reflective data possible.
The evolved approach sees the existing survey design adapted to broaden its data gathering sources with the inclusion of panellists and MediaCell technology for the first time, alongside face-to-face recruited respondents; capturing listening from both diaries and mobile devices.
The Rajar Board, its technical advisors, the IPA and ISBA approved the implementation of these modifications to provide greater stability and security for future Rajar surveys, whilst optimising resource and creating a firm foundation for future development.
Jerry Hill, chief executive of Rajar said: “As with many sectors, we have faced an unprecedented set of challenges during the pandemic. The team at Rajar with the enormous support of our research partners Ipsos and RSMB , have developed a flexible design that will strengthen the service both now and for its future evolution.”
Visit Mediatel News tomorrow to review the findings and read about the Rajar results.
