ITV’s new data-measuring service enables advertisers to assess the effectiveness of their regional campaigns. Its significance is potentially greater than meets the eye, writes The Grove Media’s MD.
The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.
Bringing back Big Brother could prove a smart move for ITV if it can create an overall package that bring back older viewers while capturing a new audience.
The first thing all agencies should be saying to their clients is: hold your nerve.
Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.
ITV’s new streaming service comes when the UK AVOD market is ripe for more competition. But the broadcaster needs to answer two important questions.
BVOD and AVOD markets have some way to go before they really represent a significant, attractive, standalone, option for advertisers.