David Price
David has driven transformational activities to deliver advanced technology in the TV and media industry since the transition to digital technology. His roles have included Founder and Board Member of the Ultra HD Forum, the VR Industry Forum and the DASH Industry Forum. He is past-President of the MPEG Industry Forum. David is an advisor to many TV, media and technology conferences around the world and currently holds a number of Board and Advisory positions in this sector. He is Principal at Scala Advisors LLC.
David has driven aggressive top and bottom line growth as an executive in a number of leading communications technology companies. Previously, he held the position of Vice President, Strategic Business Development, TV and Media at Ericsson, based in Silicon Valley, USA, and was a member of the executive team at Harmonic Inc, where he helped grow profitable revenues from less than $50m to over $500m. David was previously Vice-President with TV/COM International and prior to that, Vice President at M/A-COM Linkabit (Hughes).
LATEST ARTICLES
21 Jun 2022 | David Price
The first thing all agencies should be saying to their clients is: hold your nerve.
23 May 2022 | David Price
Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.
01 Apr 2022 | David Price
ITV’s new streaming service comes when the UK AVOD market is ripe for more competition. But the broadcaster needs to answer two important questions.
14 Oct 2021 | David Price
BVOD and AVOD markets have some way to go before they really represent a significant, attractive, standalone, option for advertisers.
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