Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.
More Sustainability articles
The House of Lords has published a report recommending advertising for high carbon or environmentally damaging products should be “restricted”.
The former OMD and BBDO US CEO will lead the US chapter of advertising’s climate action initiative.
The climate crisis is rapidly becoming a key reckoning point for the media industry and environmental messaging is now table stakes.
More than eight in ten (84%) digital ad professionals believe the industry needs to do more to help reduce emissions, according to new research.
In brief: The GoodNet has announced a partnership with SeenThis to enhance video and display advertising on its sustainabile ad network.
100% Media 0% Nonsense: Global retail media and ecommerce is booming just as climate activists step up attacks on advertising. Something has to give, writes the editor.
Activist group Brandalism has placed artworks on billboards that satirize marketing for airlines that the group says are contributing to rising greenhouse gas emissions.
In brief: IAB Europe, the trade body for digital advertising, has announced a Sustainability Standards Committee which will create “new standards for the delivery of digital advertising”.