An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.
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In advance of Earth Day, Good-Loop’s Hannah Williams examines what is holding up decisive progress on decarbonising the digital advertising ecosystem.
As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media.
Members of our Future 100 Club share what they think advertising has in store.
Dentsu and IPG Mediabrands have been announced as new members of the Conscious Advertising Network, despite the latter’s well-publicised media-buying activity for fossil-fuel companies like Saudi Arabia’s Aramco.
WeAre8’s chief commercial officer shares who her best friend in the industry is and the deal she is proudest of in her career.
Ad Net Zero, the AA, the IPA and ISBA have invited the UK advertising community to travel to Cannes Lions by train to save on carbon emissions and network.
Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.
A majority of newsbrand readers say they would feel more favourable toward brands and advertisers that focus on sustainability.
Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.