WPP’s media investment group has announced the creation of a client coalition with the goal of accelerating the decarbonization of the world’s media supply chain.
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Media owners and agencies must put rivalries aside to share best practice and establish a common measurement to reduce carbon on media plans, a panel at Ad Net Zero’s Global Summit has warned.
The broadcast media are making a much better fist overall of the coverage of COP27 and climate change than the news brands.
Watch: There needs to be a “reset” in how advertising approaches sustainable digital media, Justin Taylor, UK managing director at Teads has warned in an interview with The Media Leader..
The start-up wellness brand is inviting shoppers to filter for ‘horny’ and ‘reset’ in its new online concept store which aims to challenge “toxic” norms like fast fashion.
In brief: ITV has announced new measures to integrate sustainability across its business and inspire its audience to make greener choices.
A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.
Dentsu will introduce new carbon optimisation and planning functionality for all of its global teams in 2023.
Good-Loop has launched a connected TV (CTV) format which rewards viewers’ attention with a free donation to charity.
Consumers are looking for green wins, but they may need convincing.