In brief: Serious Tissues, a recycled toilet paper brand, has won £1m in media value as part of the Sky Zero Footprint Fund.
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In brief: Semafor’s climate editor left just five months into the gig due to an “over-dependence” on a Chevron sponsorship.
If profit is measured, sustainability should be, too.
Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.
There are serious environmental costs to creating and sharing NFTs, so there needs to be clear consideration on the purpose for creating them.
As part of The Media Leader’s commitment to championing sustainability in our industry throughout 2023, we are delighted to partner with The Guardian Advertising to present this one-hour special.
Consumers of news five days or more per week from certain outlets are more likely to believe in climate misinformation than those who don’t consume news at all.
In brief: IPG Mediabrands has become the first global media agency holding company to partner with Scope3 on a global scale to offer emissions measurement and reporting on digital advertising.
The editorial calls for the “bare minimum” of a windfall tax on the biggest fossil fuel companies, with funds being redistributed to poorer, more vulnerable countries.
Advertising needs to explore how to promote sustainable behaviours to the most affluent and highest carbon emitters in society, Ad Net Zero’s Global Summit heard today.