All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
More Sustainability articles
We need to rethink Artificial Intelligence’s use and power in our lives as humans are on course to hit a wall with innovation.
Sabrina Clarke interviews Media Bounty MD Jake Dubbins about attaining B-Corp certification, and why sustainability should be a top priority for businesses.
ESG should take precedence when planning for another year of economic uncertainty.
In brief: Royal Mail has launched a campaign saying it is “the UK’s greenest delivery company”.
In brief: Media Smart has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing.
Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.
It is paramount that the industry collectively introduces a commitment to verify green credentials independently.
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
OPEN Media has become B-Corp certified in a claimed UK-first for outdoor media owners.