Brand Advance partners Good-Loop for carbon footprint measurement
In brief
Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
Good-Loop’s Green Ad Tag will enable Brand Advance supply-side platform customers to not only reach diverse audiences, but also monitor and reduce carbon emissions from their digital campaigns in real-time.
According to Good-Loop, the average online ad campaign emits 5.4 tonnes of carbon, which is half of what an average UK consumer or a third of what a US consumer would produce in a year.
Christopher Kenna, CEO North America and founder of Brand Advance Group, said: “It’s no surprise the very communities Brand Advance Group help clients reach are disproportionately affected by climate change and therefore it’s very much in all our interest to ensure we combat this in every way possible.”
