ITV introduces sustainable content initiatives

ITV introduces sustainable content initiatives
In brief

ITV has announced new measures to integrate sustainability across its business and inspire its audience to make greener choices.

As part of its commitment to the Climate Content Pledge, the broadcaster will now offer sustainability advice on all commissions, where producers can speak with the sustainability team on how to incorporate the topic of climate into their programmes, and host inspiration sessions for its creatives.

ITV will also regularly review its content data through its Climate Content tracker which shows all mentions of sustainability-related topics across all genres, and commit to including climate content across all genres.

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