In brief: ITV’s new streaming service, ITVX, has launched today with a nationwide campaign across TV, cinema, digital video, and outdoor. 

In brief: Deaf and hearing-impaired viewers will have access to a channel solely featuring signed programming when ITVX launches on 8 December.

In brief: ITV has signed a multi-year licensing deal with Paramount to air added content on its soon-to-launch streaming service ITVX.

ITV has launched a campaign with sixteen different ads for its new streaming service ITVX after the streaming service began rolling-out on digital platforms yesterday.

On the plus side, ITVX has been set a low bar for success, at least in terms of perception.

ITV’s new streaming service ITVX will launch on 8 December, the broadcaster announced today.

Bringing back Big Brother could prove a smart move for ITV if it can create an overall package that bring back older viewers while capturing a new audience.

ITV has appointed Lynette Kewley to be director of commercial and propositions for its upcoming streaming service ITVX.

ITV’s new streaming service comes when the UK AVOD market is ripe for more competition. But the broadcaster needs to answer two important questions.

Will ITVX’s “futureproof plan” rival the likes of Disney+ and Netflix?