|

ITV appoints Lynette Kewley as ITVX commercial director

ITV appoints Lynette Kewley as ITVX commercial director

ITV has appointed Lynette Kewley to be director of commercial and propositions for its upcoming streaming service ITVX.

Kewley has been at the broadcaster for more than two years, most recently as director of strategic partnerships.

In the new role, she will sit across both streaming and commercial leadership teams and be in charge of “optimising” all parts of ITV’s streaming business including marketing, content, distribution, product, tech and data.

Kewley has previous roles at Google, Videology, Virgin Media and Yahoo.

ITVX will combine Britbox and ITV Hub and is  slated for launch in Q4 2022.

Carolyn McCall, CEO of ITV, will be speaking to The Media Leader about ITVX and the broadcaster’s future at The Future of Media in October.

Leave a comment

Your email address will not be published.

*

*

*

Media Jobs