In brief: IPG Mediabrands has become the first global media agency holding company to partner with Scope3 on a global scale to offer emissions measurement and reporting on digital advertising.
More Sustainability articles
The editorial calls for the “bare minimum” of a windfall tax on the biggest fossil fuel companies, with funds being redistributed to poorer, more vulnerable countries.
Advertising needs to explore how to promote sustainable behaviours to the most affluent and highest carbon emitters in society, Ad Net Zero’s Global Summit heard today.
WPP’s media investment group has announced the creation of a client coalition with the goal of accelerating the decarbonization of the world’s media supply chain.
Media owners and agencies must put rivalries aside to share best practice and establish a common measurement to reduce carbon on media plans, a panel at Ad Net Zero’s Global Summit has warned.
The broadcast media are making a much better fist overall of the coverage of COP27 and climate change than the news brands.
Watch: There needs to be a “reset” in how advertising approaches sustainable digital media, Justin Taylor, UK managing director at Teads has warned in an interview with The Media Leader..
The start-up wellness brand is inviting shoppers to filter for ‘horny’ and ‘reset’ in its new online concept store which aims to challenge “toxic” norms like fast fashion.
In brief: ITV has announced new measures to integrate sustainability across its business and inspire its audience to make greener choices.
A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.