At the heart of the Netflix phenomenon lurks a serious structural flaw.
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Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.
Current chief operating officer Greg Peters will join Ted Sarandos as co-CEO.
The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.
In brief: Netflix is estimated to have lost 500,000 UK subscribers in 2022 and is expected to lose a further 200,000 subscribers in 2023.
In brief: Netflix is partnering with Nike to stream Nike’s Training Club, a fitness program with over 30 hours of exercise sessions.
Advertisers would be well-advised to treat the growing AVOD market as an opportunity akin to broadcast, not just digital.
In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.
In brief: ‘Wednesday’ scored 341.23 million total viewing hours, besting this year’s ‘Stranger Things 4’.
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.