With the advent of UKOM Ipsos iris, Richard Marks looks at the precedents for handling a change in measurement
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.
Why is the new Doctor Who such a hit and what can a 55 year old show tell us about the current direction of broadcasting? Research The Media’s Richard Marks investigates.
As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical – or even ethical? Research the Media’s Richard Marks investigates.
Research The Media’s Richard Marks gets behind the Newsline turntables to count down the chart movers and shakers in the UK’s current top ten media buzzwords.
With Nielsen about to release Netflix ratings estimates – against Netflix’s wishes – Research The Media’s Richard Marks gets to the heart of the controversy.
Apple’s most recent product launch demonstrated the challenges the tech giant now faces, particularly when it comes to media. Research The Media’s Richard Marks is worried.
Research The Media’s Richard Marks tells Alexa why his Amazon Echo is going back in its box…for the time being, at least.
The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?