The design of Route’s currency for out-of-home presents an important challenge for cross-media measurement.
Richard Marks
Richard provides consultancy to media owners, industry bodies and agencies. He has three decades of experience in media research, encompassing custom research, panels, currency audience measurement and data integration.
Before setting up Research The Media in 2012, whilst Global CEO of Kantar Media Audiences, Richard oversaw media measurement in 60 countries around the world.
Richard is a regular speaker at international media conferences and is also Research Director for ASI (Advertising Seminars International). He is a media industry commentator for Mediatel Newsline and a regular blogger on media issues at www.researchthemedia.com. He can be found on Twitter @Richardmlive.
LATEST ARTICLES
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
With the advent of UKOM Ipsos iris, Richard Marks looks at the precedents for handling a change in measurement
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.
Why is the new Doctor Who such a hit and what can a 55 year old show tell us about the current direction of broadcasting? Research The Media’s Richard Marks investigates.
As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical – or even ethical? Research the Media’s Richard Marks investigates.
Research The Media’s Richard Marks gets behind the Newsline turntables to count down the chart movers and shakers in the UK’s current top ten media buzzwords.
With Nielsen about to release Netflix ratings estimates – against Netflix’s wishes – Research The Media’s Richard Marks gets to the heart of the controversy.
Apple’s most recent product launch demonstrated the challenges the tech giant now faces, particularly when it comes to media. Research The Media’s Richard Marks is worried.