The national newspaper industry is rethinking audience measurement – but is the debate just about whether the NRS is moving quickly enough to embrace online platforms – or is it about whether you actually believe print is dying?
ARCHIVE ▸ Richard Marks
Richard Marks of Research The Media looks at the true meaning of the words we use to describe media behaviour and suggests that whilst some definitions need clarifying, others should be banned outright.
Richard Marks argues that BBC’s Playlister service reflects the blurring of the lines between radio and music streaming services – but these do not have as defined a role as radio or even a successful commercial model…
Research The Media’s Richard Marks argues that the recent UK launch of Google Chromecast and the fate of BBC Three are part of the future of television delivery, but he questions how quickly that future will arrive…
Richard Marks of Research The Media argues that Facebook’s ‘Watching with Friends’ report on social TV is long overdue – highlighting that, like television itself, Social TV is a multi-platform phenomenon.
BBC1’s Sherlock has broken a record for timeshift viewing, but Richard Marks of Research the Media argues that, as digital TV reaches maturity, growth in timeshifted and VOD viewing may actually be slowing.
Richard Marks argues that, for the major media research agencies to secure their long-term future, they need to invest in a different type of talent and shout from the rooftops about why good research matters in the first place.
After a trip to the asi European Television Symposium earlier this month, Richard Marks believes, in principle, that TV audience research really does have a hybrid future – but how will it work in practice?
Research the Media’s Richard Marks examines how Tony Hall’s vision of the BBC’s digital future was followed by a stark reminder of a very different era in which TV content had the life expectancy of a mayfly…
It’s been suggested that separate broadcaster players such as 4OD and iPlayer may soon become surplus to requirements – that viewers will want ‘one stop shops’ for catch up and VOD. Research the Media’s Richard Marks argues the case for a hybrid future, where broadcasters have not totally surrendered control over the means of their own distribution.