Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.
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COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.
In brief: the streaming company beat earnings estimates as it looks to introduce ads and crack down on password sharing.
The number of VOD-enabled households in the UK fell by 234,000 to 16.18 million quarter-on-quarter, Kantar streaming data has revealed.
The ad tier will cost users $6.99/month, and ads will play before and during shows and films.
Increased minutage on linear, ad tiers on streaming services and a “screen-neutral” AV approach could present diverse opportunities for broadcasters, agencies and advertisers.
In brief: Netflix picked both firms to give advertisers assurance that ads are run in the correct spots and views are analyzed according to industry standards.
In brief: Netflix has released a trailer for ‘The Playlist’, a fictionalisation of the founding of Spotify by CEO Daniel Ek.
In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.
Disney+ is no longer expected to overtake the streaming giant for global subscriptions as both platforms prepare to launch an ad-funded tier.