If TV broadcasters choose to be excluded, they will miss the opportunity to shape how their medium should be planned.

One of the UK’s biggest TV broadcasters has criticised landmark proposals to put an ad levy on advertisers in order to fund Origin, ISBA’s cross-media measurement initiative.

Despite advertisers being in “violent agreement” that Origin should happen, the practical problems of making it reality also came to the fore.

BARB’s CEO reflects on the progress it and Project Origin have made without the participation of the online platforms.

The IPA and ISBA have launched a survey into marketing effectiveness with the aim of benchmarking the culture of agencies and brands.

What does BARB think of ISBA’s new cross-media measurement initiative, and how will the audience research body’s progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.

ISBA’s Project Origin has completed the first stage of its assessment of the World Federation of Advertisers (WFA)’s proposed technical framework for cross media measurement.

Project Origin’s Richard Halton explains why the journey towards cross-media measurement is one worth making.

From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA’s annual conference.

The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.