Mediatel Events is asking which media organisations are willing to stand shoulder to shoulder with us on July 14 when we stream our second Future of Diversity event, as we launch a new charity sponsorship model.
Why does adland foster such misunderstandings about the aspirations of the wider public?
Bad news for those working in advertising: a new study from publisher Reach Solutions has revealed that industry professionals do not understand the aspirations of the mainstream public.
ESI Media’s flagship brands are to pool their ad inventory into the Ozone Project, a collaborative effort to make it easier for advertisers to buy premium publisher audiences with a single buying point.
Three-quarters of those aged 18-34 say their household is watching more TV and streaming services. Among those aged 55 and over, half have seen an increase in their consumption.
Out-of-home adtech business Hivestack has announced its UK launch this week with an expanded sales and operations team to tackle the world’s fourth largest outdoor ad market.
56 Black Men, the long-running campaign to challenge negative racial stereotypes, has launched a new nationwide out-of-home campaign in collaboration with Clear Channel.
As out-of-home advertising continues to embrace new digital capabilities, the sector’s trade body, Outsmart, and the IPA’s outdoor specialists have announced the publication of a programmatic direct trading standard.
Snapchat shows further support for the growing e-commerce market with the launch of dynamic product ads.