Should advertisers get into gaming? David Pidgeon looks at what’s on offer in this dynamic and growing market.

The narrative of decline that has rightly irked publishers for the last decade – and has only accelerated during lockdown – could now change, and perhaps with it public and advertiser sentiment.

David Pidgeon meets the celebrity branding strategist to find out how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.

The final listening figures for radio before the lockdown kicked in cements its reputation as a strong medium resilient to so many of the threats many people in the past expected would hammer it. Indeed, commercial radio saw its reach rise above the 36 million mark once again, proving there’s always space for ad funded… Continue reading The radio value proposition // The future of media trading

Publicis Media has announced the appointment of Pete Edwards as the new chief executive of Spark Foundry UK as Lindsay Turner walks away after a little more than a year in the role.

Digital listening share has increased to a new record of 58.6% – driven by the adoption of smart speakers.

The first end-to-end investigation into the supply chains of the UK’s £2bn programmatic ad market shows only half of investment makes it to publishers.

Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.

Lockdown has delivered something of a paradox: TV viewing has risen sharply, yet the ad money that funds it is drying up. So what’s the solution?

Marketing budgets have suffered their worst reduction since the global financial crisis in 2009 as the lockdown has forced a dramatic cut to consumer and business spending.