Alistair MacCallum explains how he plans to boost the sector’s credentials ahead of moving in on marketing budgets assigned to other media channels.

A new report from Zenith says the industry faces challenges that need resolution before marketers, publishers and consumers realise the “true potential” of programmatic.

Twitter is trying it. Google is trying it too. Will Facebook suffer the adspend hit – however large or small – and help clean up the wild west of online political advertising?Following a similar announcement from Twitter last month, on Thursday Google said it would address the lack of transparency and accountability synonymous with targeted… Continue reading Dirty rotten scoundrels always find a workaround

Google has this week announced that political advertisers will no longer be able to target voters based on their political beliefs, following similar moves from Twitter.

Leonard, who was previously managing director of digital at the online-only publisher, will have a remit focusing on the continued expansion of the title, particularly amongst its growing North American audience.

As the hangovers from Tuesday night’s cocktail of entertainment and celebrity fade, what can advertisers expect for 2020?

Planet V, to be unveiled at ITV’s annual upfronts on Tuesday evening, is a “fully programmatic” and premium advanced advertising platform built by Amobee technology.

The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.

The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.

The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.