The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a “truncated” world view, Accenture Interactive’s Amir Malik warned this week.

Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.

Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.

After eight years with Guardian Media Group, and five years as its CEO, David Pemsel is to leave for the Premier League to take over as chief executive.

A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches “critical mass” in terms of reach, audience and location.

A new marketplace that “digitises word-of-mouth” and allows online shoppers to make charitable donations as part of their purchases launched this week.

The deputy managing director of Sky Media is to leave the business, following two other senior exits over the last two months.

Editor’s blog // @David_Pidgeon It’s like finding out your friends have been in a secret relationship – and now they’re ready to tell the world.About a year ago, a group of researchers from the UK’s media and advertising trade bodies started meeting together as an informal group. They were inspired by their equivalents in the… Continue reading Qualitatsinitiative Werbeforschung!

Billings issued by the rapidly growing marketing business – which continues to make acquisitions as it seeks scale – reached £184.23m with full year billings for 2018 standing at £59m.

Newsworks, the marketing body for the news publishing sector, has named Rupert Smith as director of communications, a newly created role.