Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF’s own female talent serving in front line roles.

By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.

Dentsu Aegis Network has announced that its president of global clients has been appointed as its new CEO, UK & Ireland with immediate effect.

A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.

Rajar’s Q4 2018 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.

Wieser – dubbed Madison Avenue’s de facto chief economist – is a highly influential analyst covering marketing, media, advertising and technology.

RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.

For all its apparent faults, you can’t say Facebook isn’t resilient: the number of people using the social media platform has continued to rise despite a slew of scandals.

‘Repetitive, obtrusive and irrelevant’: consumer sentiment towards advertising has hit an all time low according to Credos, the industry’s think tank.

Worried about the cost of delivering your online ads? IAB UK has launched a new tool to help advertisers understand the value they derive from the middlemen operating within the online advertising supply chain.