Following last year’s shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.

Following the loss of clients in the automotive, pharmaceutical and FMCG sectors, WPP has reported a 8.5% decline in first-quarter sales in North America, its largest market.

Adspend on smartphones has exceeded desktop for the first time, according to the latest IAB and PwC figures, published today.

Disney announced this week its new streaming service would cost just $7 a month or $70 annually as it goes head-to-head with the likes of Netflix.

ITV’s move into print has come to an abrupt end, with the broadcaster choosing not to produce any further issues of ITV Magazine.

As it looks to “reinvent” the agency model, management consultancy Accenture has today announced the acquisition of Droga5, the creative shop.

Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional ‘factors’ such as context or social media reach.

Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google…but is the industry deluding itself?

The WFA is rallying brands “to hold social media platforms to account” after failing to stop “dangerous” and “hateful” content.

The agency declined to formally comment, but Myers-Lamptey confirmed the news to Mediatel, but did not elaborate on future plans at this stage.