The Ad Association’s work to rebuild trust is right and sensible, but one can’t help but feel that the target audience is missing.

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast.

A new iteration of IAB UK’s Gold Standard certificate will be launched later this year, incorporating steps to address privacy concerns, opening up to third-party auditing and potentially delivering spot-check follow-ups.

Overzealous brand-safety block-lists – including terms such as ‘Peppa Pig’, ‘sperm whale’ and ‘Star Wars’ – are ignoring the context of journalistic content and costing publishers millions in lost ad revenues.

Gooding, who joins two other non-executive board advisors, Craig Wildman and Nigel Salter, has worked for BT, British Gas and Aviva in a career spanning 35 years.

‘Extremely concerning’, ‘strange’, ‘amazingly short-sighted’, ‘very Brexit’, ‘a statement of surrender’, ‘severely damaging’.It was hard – actually impossible – to find anything good in the reactions to Thursday’s news that the Daily Telegraph has pulled out of ABC audits, thus fragmenting a market often praised for its collaboration.So why has publisher TMG – which put… Continue reading A fracture in the newsbrand market

The IPA, which represents agencies, said it was “extremely concerned” by the move, as the ABC said is was “disappointing.”

Global’s digital ad sales platform DAX is to extend beyond just audio and be made available to digital outdoor advertisers from next month.

This week we hosted the Year Ahead; a review of the year gone by followed by forecasts and hopes for the future. Here are the highlights.

The awards showcase stand-out innovation and leadership across the TV industry and the shortlisted candidates cover streaming video, advertising technology, data analytics and the user experience.