Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.
This year’s Champions League Final was again broadcast freely on YouTube. Total viewing was down, but what we’re learning through innovation is expanding all the time, writes the CEO of Barb Audiences.
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..