Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.
More Sustainability articles
A majority of newsbrand readers say they would feel more favourable toward brands and advertisers that focus on sustainability.
Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.
All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
We need to rethink Artificial Intelligence’s use and power in our lives as humans are on course to hit a wall with innovation.
Sabrina Clarke interviews Media Bounty MD Jake Dubbins about attaining B-Corp certification, and why sustainability should be a top priority for businesses.
ESG should take precedence when planning for another year of economic uncertainty.
In brief: Royal Mail has launched a campaign saying it is “the UK’s greenest delivery company”.
In brief: Media Smart has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing.
Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.