More Social Media articles

UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.

TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.

The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be “winning the argument”, but there lies a danger within, writes the editor-in-chief.

Reddit’s North America senior managing director joins Jack Benjamin to discuss the future of the platform, its usefulness to advertisers attempting to reach niche communities and whether changes made to please advertisers risk alienating its existing user base.

As we head into the largest election year ever, alongside developments in generative AI, how will this affect political advertising? 

Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.

Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.

There are plenty of opportunities for our industry’s practitioners, writes the editor-in-chief.

Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.

Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.