Watch: The 1 thing advertisers should know about TikTok in 2024

The Year Ahead 2024

TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.

That is according to Kris Boger, UK and Ireland general manager and global business solutions at the short-form video giant.

Boger spoke to The Media Leader at The Year Ahead 2024, our annual invite-only get-together of the most influential people in advertising and media, hosted with Adwanted Events.

He also debated what will (and what should be) the most important themes in advertising and media for the year ahead, alongside Thinkbox CEO Lindsey Clay, former Procter & Gamble media lead Gerry D’Angelo and UM UK CEO Kara Osborne.

More videos from The Media Leader are available on our dedicated page and on YouTube.

Pearl & Dean rising star’s warning: ‘Media is losing amazing talent!’