Liz Landy, Ipsos’ global head of audience measurement, will leave the company at the end of February, The Media Leader has learned.
ARCHIVE ▸ Ella Sagar
Is it a loose and inaccurate metric or one of the most important we need to be watching?
Spend from luxury brands has increased across outdoor media owners in 2023.
The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
The sales house has released a whitepaper to break down “effectiveness barriers” between advertisers and cinema.
Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets.
The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom’s joint strategy officer.