Combining OOH on the Tube with large-format roadside digital screens has incremental impact on brand and performance outcomes, particularly for luxury buyers, according to new research. 

Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.

The proportion of women in C-suite positions has marginally increased, alongside a small reduction in the gender pay gap, according to new IPA figures.

City Outdoor’s managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.

The media owner has appointed Christopher Samsinger as Germany CEO.

The “exodus” of talent is one of the industry’s most pressing challenges, according to a leading cinema executive and rising star in media.

A quarter of music on streaming services did not get played at all in 2023, according to a new report. Do these findings detract from audio advertising as a proposition?

Deal takes Leeds-based OOH media owner 75Media’s inventory to over 500 sites.

As we head into the largest election year ever, alongside developments in generative AI, how will this affect political advertising? 

Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.