What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
ARCHIVE ▸ Ella Sagar
Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?
Ofcom has issued a conclusion on one of its six current investigations into GB News.
Samsung Gaming Hub has taken over the Piccadilly Lights with an interactive 3D gaming livestream.
The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte has found subscription revenues have been “performing well” for more than a year.
From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.
At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.
Emmanuel Debuyck, Adwanted Group CEO, has won “entrepreneur of the year” in Grand Prix des Agences de l’Année.
Breast cancer charity CoppaFeel! has partnered with media company Amaliah to develop a campaign “tailored to the Muslim community”.
The Media Leader asked audio media owners, specialists and trade bodies about the most significant changes in the sector and the biggest surprise of the year.