Advertisers are forecast to spend 4.8% more than last year’s record £9bn during Q4 2023, according to new AA/WARC data.
ARCHIVE ▸ Ella Sagar
The FT’s global advertising director for B2C and investment shares what his fundraising crusade has been this year and the biggest turning point in his career.
A new software update to Apple’s iPhone software update could boost measurement across the podcast industry, the CEO of global podcast publisher Acast discussed during its quarterly earnings call.
The UK exported £15.6bn in advertising and market research services in 2022 — a 15.5% year-on-year increase.
The trade body for digital advertising has launched a brand-building campaign with an 8ft bear to address advertisers feeling “lack of creativity” and “unease” around the sector. The CMO tells us why.
Analysis: While Sky’s tool promises to match the most suitable ad creative to the most responsive audience, there has been advertiser focus on gaining a “stronger understanding” of the impact of media spend across the entire funnel.
At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.
Clear Channel Outdoor has announced it has closed the sale of its French business and has initiated the process to sell its Europe North businesses.
Bloomberg Media’s Duncan Chater told The Future of Media that being a good leader is not about one person, and you have to “understand yourself” first before getting the best out of everyone else.
LiveRamp UK’s enterprise sales director shares three important skills every salesperson should have and her best friend in the industry.