The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.
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Channel 4 has awarded £100k in airtime to five black-owned businesses, plus production of a TV ad and six months of tailored marketing and business support with Lloyds Bank and DOES.
More than two-thirds of retail media buyers (70%) surveyed by IAB Europe cited a lack of retail media standardisation as “a key barrier” to further investment.
Global’s commercial agency director shares the biggest turning point in her career and what she would do if she took a year off work.
Barb, the industry’s TV audience measurement body, will take over governance responsibility for CFlight in January 2024.
Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.
Radiocentre, the industry body for commercial radio, has created a free online tool for insight-based planning connected to consumer need-states.
Gymbox’s brand and marketing director Rory McEntee wrote a column earlier this year about the risk fake ads, good or bad, pose to brands. Then his brand released a fake ad, and there is as yet no response from the gym chain.
Retail media was forecast to boom this year. So how’s it going?
Spotify is ramping up efforts to get more ad revenue from small and medium-sized businesses.