Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?

Newsworks, the marketing body for newsbrands, has appointed two hires to its insight team.

Cumulative DAB+ digital radio receiver sales reached 52,436,000 in the UK, the highest in Europe, latest figures show.

The ad campaigns for four car brands use Automated Number Plate Recognition to trigger dynamic digital ads in real-time. 

Havas Media Network UK has promoted Nick Wright, managing director of Havas Entertainment, to the newly created role of chief growth officer.

Fake out-of-home ads could potentially infringe on intellectual property and trademark legislation, according to specialist advertising lawyers. 

Richard Dawkins, Bauer Media president of audio, has stepped down due to “differing ideas around the next phase of transformation” of its business.

There are three main factors underpinning whether someone trusts advertising, according to the latest study by think tank Credos.

Adwanted Events’ head of commercial shares her advice for someone who wants to work in media sales and her dream Glastonbury line-up.

On the Beach and KFC’s sponsorships of ITV programmes resulted in the most positive effects when combined with regular TV spot advertising.