Influencer marketing executives have broadly welcomed the Code as a move towards more transparent marketing. But will it work in practice?

Creative influencer marketing agency The Fifth has hired Barry Louth as client growth director.

Do we need to give up on art, creativity, and instinct of media planning to fully embrace science, measurement, and data?

Snap has created a director for business marketing for EMEA and hired Facebook exec Leila Woodington to fill the position.

Nadine Dorries’ appointment makes her the 10th culture secretary in as many years

The UK’s first not-for-profit diverse and inclusive talent management agency REFLECT starts work today to address the lack of diversity in the multi-billion-dollar influencer industry.

The fastest-growing social media platform of 2021 announced a collaboration with the global platform for omnichannel advertising to integrate their ads.

ISBA has hired Youview exec Tracey Kitt to lead its cross-media measurement initiative Project Origin, as Richard Halton departs.

ISBA has launched a Code of Conduct for influencer marketing, aimed at reducing negative issues like loss of trust because of misleading photo editing

Ford has launched a targeted outdoor campaign at commuters to allay concerns that electric vehicles cannot travel long distances without recharging.