Nadine Dorries stumbled on the source of Channel 4’s funding in a her first appearance before the Culture Select Committee.
ARCHIVE ▸ Ella Sagar
BARB’s latest viewing data found Netflix reaches one third of people aged over four on a weekly basis.
The first months of 2022 are predicted to be significantly more expensive to advertise on TV than previous years because of higher demand from brands.
The finale of series 12 of The Great British Bake Off attracted a peak of over 7 million viewers, with Channel 4 claiming it was its highest-rating commission this year.
Netflix and Spotify have launched Netflix Hub providing Spotify users with exclusive soundtracks, playlists and content on the music streaming platform.
ITV has launched a new enterprise ITV Adlabs to streamline its digital and commercial offering.
Radio advertising was shown to drive effectiveness across the board in “landmark” long-term analysis of campaigns.
National and regional news publisher Reach has reported a decline in ad revenue over the last five months.
Adapting creative for different channels on the go will help media agencies better execute campaigns, Johnson & Johnson and VidMob told Mediatel News.
It is now 367 days until the first match and advertisers should start preparing their campaigns early, agencies and media owners have warned.