Conversational targetting tools are the natural next step in effective contextual marketing, according to leaders in the podcasting space. 

Advertisers have more success with campaigns which divide their media spend online and offline, a new research committee has found.

The UK accounted for the fewest hours of linear TV viewing among big European countries during the pandemic, Samsung TV data has found.

Share of Search can make up 83% of a brand’s Share of Market, according to IPA think tank data released today.

Christmas is around the corner and consumers, brands and advertisers are gearing up for the festive season. What will be top of their lists?

More than 400 brands, agencies, and individuals called on social media to do more to tackle online racist abuse last Summer. Did it work?

Sky has launched a streaming TV product, Sky Glass, today so users can get Sky TV over wifi for the first time.

New findings showing public trust in UK advertising has improved in the last three years were revealed at the Trust Summit hosted by the Advertising Association, IPA and ISBA today. 

WarnerMedia’s streaming platform HBO Max plans to triple its reach to 190 territories in five years. 

No Time To Die has grossed a record-breaking £26m in its opening four days in cinemas and received a record level of interest from advertisers as the biggest film of the year so far.