Costa Coffee and Channel 4 have launched an exclusive creative partnership with a series of “light-hearted” TV ads.
ARCHIVE ▸ Ella Sagar
Verica Djurdjevic, chief revenue officer at Channel 4, has created two new roles and refocussed responsibilities in 4Sales’ senior leadership team.
Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.
The entire system for getting user consent for data tracking in online advertising – including pop-ups asking for permission to use cookies, is about to be ruled as illegal by a key European regulator, according to campaigners.
Influencer marketing is rapidly expanding, but will a dedicated trade body mean it will finally be taken more seriously as a maturing industry?
M&S is running food and Christmas ads today across multiple platforms from today with its first TikTok takeover and use of custom QR codes from Flowcode.
Boots has revealed its multi-platform Christmas campaign today Bags of Joy.
IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.
Exclusive: Kris Boger is now general manager of global business solutions for the UK.
Podsights, a marketing attribution platform for podcast advertising, is launching a product this week so advertisers can target their campaign before they purchase podcast ads.