Havas Media Network UK will feed into the UK cross-media measurement initiative’s future product scope and involve its clients in beta trials.
ARCHIVE ▸ Ella Sagar
OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to new research.
Sky Media’s client and marketing chief shares her dream Glastonbury line-up and what’s coming up in conversations with clients.
The insurance provider launched “the most disastrous campaign ever” with the help of special builds.
Reach’s chief revenue officer, and self-confessed ski obsessive, shares his first paid job and most insightful mistake.
In a study spanning 15 years, Channel 4 also found broadcast sponsorship improved all key ad performance metrics.
Highlights from the past year include an interview with Dame Carolyn McCall and why self-editing equals self-sabotage.
The media owner’s UK business reported 12.5% growth last year.
Host Ella Sagar, editor-in-chief Omar Oakes and reporter Jack Benjamin also examine topics including Origin, ITV’s BritBox sale and February’s box office.
The fine is the third largest the EC has issued for anti-trust breaches in non-cartel cases.