Havas is last ‘big six’ agency group to join Origin as funding stakeholder
Bevan is exploring integrating Origin with Havas' Converged
Havas Media Network will join the UK’s cross-media measurement initiative, Origin, feeding into its future product scope and involving Havas clients in beta trials.
The agency network will integrate with Origin ahead of its minimal viable product launch slated for Q4 and will also be part of Origin’s steering committee.
From Q2, Havas clients can join beta trials, which will give them access to live campaign data, along with 35 other Isba members, months ahead of the market.
The number of funding stakeholders, covering advertisers, media owners and agencies, is now at 51 and it means all global media networks are represented.
Simon Bevan, chief operating officer at Havas Media Network UK, said: “Best-in-class measurement is what Havas Media Network champions and we always strive to ensure best practice for our clients. We have enjoyed regular dialogue with the team at Origin for some time and are delighted to now join the project.
“With the chance to trial the platform ahead of launch and explore how we integrate with our proprietary system, Converged, we have an opportunity to make a meaningful contribution to the evolution of the project.”
