Read The Media Leader’s top content led by women

Read The Media Leader’s top content led by women

On International Women’s Day, The Media Leader wants to take an opportunity to showcase some of the incredible content from the past year that has been led by women.

This is a curated list, so do get in touch to discuss your own favourite pieces from The Media Leader and who we should be speaking to this year.

Nicola Kemp

Columnist Nicola Kemp, who is editorial director at Creativebrief, started writing a monthly column The Media Leader last year.

In her most-read column, she made the case that self-editing in the workplace is “a brutal form of self-sabotage”.

Stop editing yourself into oblivion

Carolyn McCall

Last year, ITV CEO Dame Carolyn McCall sat down with The Media Leader editor-in-chief Omar Oakes at The Future of TV Advertising Global to update the industry on progress on ITVX and the broadcaster’s strategy.

Podcast: Dame Carolyn McCall reflects on ITVX one year on

Jan Gooding

Jan Gooding is another monthly columnist and one of the UK’s best-known brand marketers, having worked at Aviva, Diageo and Unilever. Gooding is now an executive coach, as well as chair of PAMCo and Given.

Her piece last year about the limits of equality was thought-provoking and widely shared, particularly when paired with the visual from The Interaction Institute for Social Change.

Limits of equality: we can’t treat everyone the same to succeed

Amy Kean

Amy Kean, CEO and creative director of Good Shout, addressed The Media Leader’s Future 100 club at The Future of Media.

She warned delegates that they have “a responsibility to use your voice in a way that has meaning and to use your voice in a way that adds value” even if “that’s a lot of work”.

Future media leaders warned: Don’t take your ‘voice’ for granted

Lucy Rissik and Nina Mackie

Lucy Rissik, partnerships director for Women in Games and founder and CEO of Brotherhood of Brand, and Nina Mackie, founder and CEO of Interact Global and part of female-led industry organisation WeGame2, discussed what advertisers need to know about gamers and why there are opportunities aplenty to reach new audiences.

How advertisers are changing strategy on gaming

Hannah Mirza

Hannah Mirza is The Media Leader‘s latest columnist. She is the founder of The Responsible Marketing Agency and current vice-president of women’s in communications network Bloom.

In her debut piece, she tackled the paralysis people feel around “doom-mongering” sustainability messaging.

Sustainability doom-mongering leads to paralysis: let’s change the narrative

Kate Scott-Dawkins

GroupM’s global president of business intelligence forecast a slowdown in global adspend and the reasons behind it, including TV’s transition from linear and the sluggish Chinese economy.

Podcast: GroupM’s global research chief on the state of the ad market

Rita Ferro

In a lively conversation at The Future of TV Advertising Global, Rita Ferro, Disney’s president of global advertising, told an audience to expect the TV streaming market to look quite different in two years’ time.

Disney global ads president: expect streaming consolidation

Sue Todd

Along with Assembly managing partner James Appleby, Nabs CEO Sue Todd dug into the organisation’s research on mental wellness, including the alarming finding that one-third of the industry felt unable to discuss this topic in the workplace.

‘Triage not treatment’: how managers can improve mental wellness, with Sue Todd and James Appleby

Katie Coteman

Warner Bros Discovery’s group vice-president, head of advertising sales and partnerships, Katie Coteman, listed her three most important skills for media salespeople: openness, a commercial mindset and storytelling skills.

The Fishbowl: Katie Coteman, Warner Bros Discovery

Denise Turner

Denise Turner is CEO at Route and, in this piece, argued measurement has changed from what was seen as an “afterthought”.

However, she warned against falling into “the same rabbit hole” as digital and talking about measurement as “an amorphous mass”.

Measurement is the new digital

Rebecca Whittington

Dr Rebecca Whittington is online safety editor at Reach and penned a piece for The Media Leader about Meta letting down its duty of care to users when it comes to online safety, in particular women.

Meta’s plans reveal its lack of care for women

Kelly Beaver

At The Year Ahead 2024, Ipsos UK CEO Kelly Beaver shared some predictions on interest rates and elections.

Elections and more positive outlook to lead to strong year for advertising

Karen Eccles

Karen Eccles, the Telegraph‘s chief commercial officer, found that sustainability and transparency were in almost every conversation she had with clients.

The Fishbowl: Karen Eccles, The Telegraph

Stefanie Daniels and Tobi Asare

Columnist Stefanie Daniels and Tobi Asare, managing partner and director of growth at OMD UK, dissected the challenges faced by women in their media careers and how the industry can and should do more to make the workplace more equitable.

Podcast: How media should support women managing their work-life ‘blend’

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