Watch: There needs to be a “reset” in how advertising approaches sustainable digital media, Justin Taylor, UK managing director at Teads has warned in an interview with The Media Leader..
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The start-up wellness brand is inviting shoppers to filter for ‘horny’ and ‘reset’ in its new online concept store which aims to challenge “toxic” norms like fast fashion.
In brief: ITV has announced new measures to integrate sustainability across its business and inspire its audience to make greener choices.
A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.
Dentsu will introduce new carbon optimisation and planning functionality for all of its global teams in 2023.
Good-Loop has launched a connected TV (CTV) format which rewards viewers’ attention with a free donation to charity.
Consumers are looking for green wins, but they may need convincing.
Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.
The House of Lords has published a report recommending advertising for high carbon or environmentally damaging products should be “restricted”.
The former OMD and BBDO US CEO will lead the US chapter of advertising’s climate action initiative.