More Laurence Green articles

LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.

Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.

We are spending too little time and resource preventing message fragmentation across the long run.

Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.

Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?

Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?

Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.

Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.

Advertisers shouldn’t look to either the media specialists or the creatives to take the lead. They need both, Nick Manning argues.

The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally.