Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.
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The newspaper’s advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.
Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.
| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
Finch will oversee RSMB’s work on Rajar quality control, sampling, weighting, processing and reporting of UK radio listening.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.